Led staff of 15, including writers, graphics, producers and freelancers for influential daily Web site about Information Technology written for decision makers, InternetNews.com
Led major redesign of InternetNews.com, the flagship site of the internet.com network of IT-focused daily Web sites, in order to improve layout, collaboration with content and improve advertiser opportunities.
Responsible for search and marketing strategy that led to 20 percent month-over-month traffic growth over seven-month period.
Shaped editorial content, voice and style to attract major blue chip tech advertisers and successfully grow revenue for the site and related sites that syndicated the content I managed.
Developed innovative monthly ad-server and site traffic reports for senior management in order to track site metrics with analytics, track ad server statistics, note trends, and devise traffic-building initiatives, techniques and identify new product opportunities
Joined company as senior writer for @NY, a pioneering publication about the rise of new media companies in the New York region. Later promoted to managing editor, then promoted to executive editor of InternetNews.com.
Background includes freelance work for publications including BusinessWeek.com, Institutional Investor, Thomson Financial, NYTimes, as well as executive administration work for Goldman Sachs while self-financing graduate degree.
Columbia University Graduate School of Journalism, NY
MS - New Media/business concentration
The University of Maine, Orono
BA - Journalism/history/economics concentration
